Men Deodorant brands Unilever AXE (LYNX) AXE EFFECT is the slogan that AXE
Deodorant is simply to remove the smell of sweat, not that men radiate her sexiness, to attract women with a strange charm, sex appeal, the fact that the product consistently 'm shown to be a campaign to highlight.
Recently, AXE (LYNX) in the men's deodorant body wash, shampoo, Face Wash, Shave Gel Men's grooming products, including the brand expanded to include all the practical and functional to give the product a unique brand identity with emotional appeals to sweat functional properties of the product that removes odors and emit a world of men's sexual attraction that "sex appeal" of the concept of a strong emotional involvement properties maintained for more than 10 years of creative and inimitable come easily differentiated brand identity Build succeeded.
Couples in love fall into confusion because the big city! - AXE ANARCHY 'UNLEASH THE CHAOS' (Deodorant / Unilever)
The amazing men and women wearing sunglasses in the window unfolds the secret affection? The exciting brand experience for AXE (LYNX) Digital Creative - Lynx Anarchy for Him and Her (Australia)
Sexy concept of a new product line to keep the oncoming AXE AXE PEACE for you to feast this time the young men and women around the world (young guys and girls) who "of world peace and co-existence, unity and let's practice" is the new campaign with a message " Make love. Not war "unveiled know.
Scheduled to be held on February 2nd 48 Super Bowl ad (Super Bowl ad) campaign will be officially released via advertisements, "war is not the way we love / Make love. Not war" as the subject of the Vietnam War, the Second World War and the Middle East (former Iranian President Ahmadinejad) and the dictator of North Korea (Kim Jong Un) figures reminiscent of the war appeared imminent beautiful, warm and provocative situation turns into a moment of love between a man and a woman to put inverted world full of images of the dispute sometimes love is the most powerful weapon that you point to the story.
The new campaign of Unilever AXE Make love. Not war is a strong social consciousness and social media to communicate digitally relatively high proportion of Aimed at the younger generation AXE / LYNX target to target in the contact (AXE / LYNX brand's social media followers of the global total by 2200 people) that war and conflict are one of World's buzzword in the unity of the message of peace and co-existence appeal to be there.
AXE campaign for the promotion of the PEACE line with advertising through online and social media is a powerful weapon in the world to love and kiss one of harmony and peaceful place with a message that the power to make # KissForPeace'm taking advantage of the theme around the world, pictures of couples kissing each other hash tag # KissForPeace # using social media to raise some of the selected 27 January to 9 February in New York Times Square digital billboard campaign after introducing About the site also will conduct a digital campaign called shin.
* AXE PEACE - AXE & PEACE ONE DAY
AXE is a world-famous British documentary film director of 'Gili Jeremy (Jeremy Gilly)' and the international peace movement initiated by a non-profit organization called the Peace One Day (Peace One Day) and peace-building partnership with the Peace One Day in September each year 21 days designated International Day of Peace (Peace Day) to actively inform the other hand, $ 250,000 to support peace One Day will be on.
http://www.peaceoneday.org/axe-peace
Divergence of men that her sexiness , to attract the opposite sex with a strange charm , sex appeal for the product consistently emphasize that this show AXE campaign on the eve of the Super Bowl at the time of changing the concept of " harmony and peace of the whole world Let's make the message " might be a little awkward I think coming .
AXE will show that while the concept of sex appeal, which was also a key target of young men and women and all the men and women of the communication process as there was the theme of love is stronger than any brand and enthusiastic fans in the brand AXE is too heavy t no love for each other and manners and enthusiasm as one of the world harmony and peaceful place to go to make it all planned by the global communications market with key customers targeting young people make significant moves in the process called I think your .
Advertiser: Unilever
Brand name: Axe
Agency: Bbh London Mjz
Country: United Kingdom
* Peace and coexistence between regions and countries, speak a message of love, even a lot of the brands had previously. Benetton's campaign, that it's the most representative. 2012 'Cannes Lions Grand Prix Winner.
Hatred and misunderstanding, suggesting differences to solve the problem of public messages told in the voice of warmth and exceptional brand campaign Benetton United Colors Of Benetton "unhate" - 2012 'Clio Advertising Festival (clio awards) PRINT sector GOLD, 2012' Cannes Advertising Festival PRESS sector Winner of the Grand Prix.
* Was introduced in 2013's Super Bowl Ads AXE .. AXE Apollo line is designed for the promotion of true wit is worth advertising matter. If you do know the history of AXE that will add charm and fun.
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